Shown left is an event flyer for one of the many educational events hosted by the Professional Education team. Dozens of these courses were held every month, some online and some in person, and for every course a huge amount of matching collateral was required. The one shown here was for clear aligners, but these were held for many treatment levels from early, mid, or late stage patient care. These pieces would in turn become templates for future courses to speed up workflow.
I handled the majority of the Prof-Ed Department's marketing campaign requests which included but was not limited to social media graphics, eblast design/assets, flyers, cvent assets, video editing and clean-up and often a large set of iterations when multiple dates were involved.
A small example of a course marketing package can be seen here: Course Asset Drive Link
With the acquisition of Smilers came an overall brand refresh away from the clinical blue that the organization had been known for to favor a heavy solid black, and all the marketing materials needed to be updated to reflect the changes. While redesigning the existing professional education flyer templates, I also aimed to tackle some of the feedback we had received from those who worked with sales reps out in the field who were using these flyers: the virtual and in-person events were indistinguishable from one another. This was intentional from the original prompt of having all the materials across the organization match one another as much as possible, but for busy sales reps, the identical formats became confusing and the details were too small to really help quickly distinguish between events. When I redesigned the flyers, I came up with two templates rather than just one, defining one that's very clearly for an online webinar in a more easily noticable manner, and another for in-person classes.
Once a quarter, the organization released an internal newletter. The newsletters was broken up into a dozen or so chapters, many of which were gallery pages from sales events and company dinners, as well as infographics, specials, data sheets, and other inter-department contributions. The newsletter was a collaborative piece that was primarily tackled by the design team and finalized by a sales manager with InDesign experience.
My role for this project was to refit the existing newsletter for the brand refresh and give the full document an overall, while simultaneously building that quarter's newsletter. I revamped the cover, index/table of contents, and each chapter was color coded for easy visibility, while also matching the rest of the organization's updated brand materials. This template was slightly adjusted when the brand refresh shifted from clinical blue to black.
VIP events were events held exclusively for doctors as sort of meet and greets with special guests, dinners, entertainment, and presentations. For these events, a booklet was built with a written biography for the attendees, along with a small fleet of private marketing collateral. An existing template for the biobook was set up by a prior designer but needed to be updated for the brand refresh, so an overhaul was required.
One of the quirks I noticed about taking over the Biobook project was the page formatting. The previous format laid out biographies in an alternating left to right format, but often these type of projects went through a LOT of adjustments as new doctors would need to be added close to deadlines, and as they were in alphabetical order, would sometimes need a page reformatted to fit the spread balance. I rebuilt the page spreads in a manner that would allow new doctors to be dropped in much more easily by tightening the margins and unifying the profiles, shown right.
My earliest work in the world of orthodontics began with updating and overhauling existing product packaging and inserts to conform to new regulations for MDR compliancy in the EU. One of such key compliancies was that any text that was not a trademark or brand name was required to be translated into a list of 18 specified languages to be able to pass regulations. The majority of my projects in this category were to just get through a list of updating the packages or inserts to comply but actual design work wasn't part of the project. A great many of my projects in regulatory also included building or updating IFUs (Instructions for Use) which are required with any medical device. Our organization also offered all IFUs digitally via a website, so a large database became available online.
MDR got tricky when Elastomerics were involved. Several boxes of oral elastics using heavy amounts of verbiage that already took up valuable space were necessary to define the different force steangths, widths, sizes, and materials of elastics for patient needs depending on their stage in braces treatment. I had an idea for redesigning the product charts in a way that would allow them to illustrate the same product options but using a considerably smaller amount of space and avoiding translations. The idea was pitched to product managers, who loved the adjustments, and my new chart rolled out across all four brands of oral elastics offered.
Aesthetically, MDR pieces aren't something pretty enough for a design portfolio, but I feel like they do a great job of showing the more critical aspects of corporate graphic design such as data analysis, attention to detail, fact checking for consistencies, and problem solving for space and layout concerns. As such, I put together a small sample of MDR pieces that can be viewed by clicking here.