Ortho Brands

Shown left is an event flyer for one of the many educational events hosted by the Professional Education team. Dozens of these courses were held every month, some online and some in person, and for every course a huge amount of matching collateral was required. The one shown here was for clear aligners, but these were held for many treatment levels from early, mid, or late stage patient care. These pieces would in turn become templates for future courses to speed up workflow.

I handled the majority of the Prof-Ed Department's marketing campaign requests which included but was not limited to social media graphics, eblast design/assets, flyers, cvent assets, video editing and clean-up and often a large set of iterations when multiple dates were involved.

A small example of a course marketing package can be seen here: Course Asset Drive Link

Once a quarter, the organization released an internal newletter. The newsletters was broken up into a dozen or so chapters, many of which were gallery pages from sales events and company dinners, as well as infographics, specials, data sheets, and other inter-department contributions. The newsletter was a collaborative piece that was primarily tackled by the design team and finalized by a sales manager with InDesign experience.

 My role for this project was to refit the existing newsletter for the brand refresh and give the full document an overall, while simultaneously building that quarter's newsletter. I revamped the cover, index/table of contents, and each chapter was color coded for easy visibility, while also matching the rest of the organization's updated brand materials. This template was slightly adjusted when the brand refresh shifted from clinical blue to black.

VIP events were events held exclusively for doctors as sort of meet and greets with special guests, dinners, entertainment, and presentations. For these events, a booklet was built with a written biography for the attendees, along with a small fleet of private marketing collateral. An existing template for the biobook was set up by a prior designer but needed to be updated for the brand refresh, so an overhaul was required. 

One of the quirks I noticed about taking over the Biobook project was the page formatting. The previous format laid out biographies in an alternating left to right format, but often these type of projects went through a LOT of adjustments as new doctors would need to be added close to deadlines, and as they were in alphabetical order, would sometimes need a page reformatted to fit the spread balance. I rebuilt the page spreads in a manner that would allow new doctors to be dropped in much more easily by tightening the margins and unifying the profiles, shown right.